Snapdeal, a leading online marketplace today announced that it will promote traditional Odiya crafts in partnership with Government of Odisha owned entities – Orissa State Handloom Weavers Co-operative Society Ltd. and Odisha State Handicraft Corporation Ltd. Indigenous handcrafted products under the brand names ‘Utkalika’ and ‘Boyanika’ will be sold and promoted on the marketplace, as a part of this partnership. Between the two brands, currently around 200 products are listed on Snapdeal.
As a part of this collaboration, Snapdeal will provide complete assistance to the corporations with online cataloging and refine their product offerings through its data analytics. Boyanika offers an eclectic mix of handcrafted sarees of the Ikkat, Bomkai Silk, Berhampuri Silk, Sambalpuri and Tussar variety while Utkalika offers home décor and jewellery items showcasing native tribal crafts. These elaborate handcrafted products showcase the profuse history of Odiya culture that has been passed down the generations.
Commenting on the association, Vishal Chadha, Senior Vice President, Market Development at Snapdeal said, “Snapdeal takes immense pride in the association that we have initiated with the Odisha government. Odisha has a rich culture and is famous for its ancient tradition to make splendid handmade pieces of art. Snapdeal’s vision is to create life changing experiences for all our stakeholders and empower our craftsmen with access to tens of millions of buyers across 5000 towns and cities of India.”
“Through this association, we will enable the State Corporations to boost their sale of products thereby promoting an all-inclusive growth of the handicrafts industry,” he added.
Chithra Arumugam, Commissioner, Handloom, Textiles and Handicrafts Department, Odisha, said, “We are excited to partner with Snapdeal to promote and sell unique handlooms and handicrafts traditions of Odisha. We are keen to leverage technology to reach buyers across the country. We hope that this initiative will create more livelihood opportunities for our artisans by increasing sales of their products”.
Snapdeal’s vision is to create India’s most impactful digital commerce ecosystem that creates life-changing experiences for buyers and sellers. With millions of users and 150,000 sellers, Snapdeal is the shopping destination for internet users across the country, delivering to over 5000 cities and towns in India.