Online market place Snapdeal has entered into a partnership with IndiVillage, a business process outsourcing (BPO) company focusing on rural areas, to promote skill development and employment opportunities in rural communities.
Under this partnership, sellers on Snapdeal can cost effectively outsource their image tagging, transcription and content development for product descriptions to IndiVillage, hence creating rural employment.
“Rural India has immense talent that can be unlocked by companies like ours, thus giving us the opportunity to make our growth story more inclusive,” Kunal Bahl, co-Founder and CEO of Snapdeal, said in a statement. IndiVillage provides training and employment in information technology functions such as data entry operations, online cataloguing, content management, image tagging and transcription services, among others. With strength of 40-plus people the rural BPO offers both full time and part time employment.
“The rural youth waits for its fair share of opportunity. India has 600,000 villages and all we need is 600,000 entrepreneurs to each adopt a village,” Ravi Machani, Founder and CEO, IndiVillage said.
Participation from a young technology leader like Snapdeal will intensify the cause of digital inclusion in rural India, he said.