Snapdeal bets big on rural markets

Over 70 percent of the company’s sales come from tier II cities and below now
Snapdeal bets big on rural markets

E-commerce major Snapdeal is betting big on rural markets and is actively assessing opportunities of partnerships for assisted e-commerce in remote areas.

"Rural markets offer a huge untapped potential and we are assessing the opportunities of tie-ups for assisted e-commerce in rural areas very seriously. We also expect a majority of our new customers to come from hinterlands," co-founder and chief executive Kunal Bahl.

"As an e-commerce platform we can solve a real need in rural area as there is a lot of aspiration in rural markets. Over 70 percent of our sales come from tier II cities and below now," he added.

Snapdeal tied up with Sidbi to offer easy and cost efficient financing to its sellers.

"Our sellers don’t have a demand constraint. They’re supply constrained as they don’t have cheap working capital available to them," he said.

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