“Don’t be afraid of the internet, lean into the future and get hooked to the digital platform.” This is the mantra proffered to Indian Small & Medium Enterprises (SMEs) by Jeff Bezos, Founder and CEO, Amazon.com.
FICCI in association with Amazon.in organised a special session with Bezos where he engaged in an interactive dialogue with Kiran Karnik, former President of NASSCOM, on ‘Creating an enabling environment for SMEs in the digital economy’.
In July 2014, Amazon.com announced additional investment to the tune of $2 billion into Amazon India. “After our first year in business, the response from customers and SMEs in India has far surpassed our expectation. We see huge potential in the Indian economy and for the growth of e-commerce in India. With his additional investment of $2 billion, Amazon team can continue to think big, innovate and raise the bar for customers in India. At current scale and growth rates, India is on track to be our fastest country ever to a billion dollars in gross sales,” Bezos said.
For SMEs in India, the FBA offering is working better than expected. “Amazon India teams go out and train SMEs, give them tips and teach them the tricks on how to use the internet tools. SMEs can reach out to global customers in America, Europe and Japan with the right logistics and systems,” Bezos added further.
Amazon is working extensively with the Indian SMEs said Bezos. At present, Amazon is promoting SMEs with several indigenous e-tailing initiatives. An outreach programme is currently being run in India to train SMEs on how to use the tools, techniques and processes that are available through internet for promoting and expanding their businesses.
Bezos further added that Indian SMEs can reach out to the global audience and consumers across the globe with the application of right technology and right logistics planning.
Dr Jyotsna Suri, Senior Vice President, FICCI, emphasised the need for SMEs to adopt and adapt the digital platform extensively for strengthening and furthering their business and opening the doors of the global market for themselves.