Fertiliser major Smartchem Technologies, a 100 percent subsidiary of Deepak Fertilisers and Petrochemicals Corporation (DFPCL), one of India’s leading producers of fertilisers and industrial chemicals, today announced its partnership with AgroStar, a leading agri-input e-commerce platform. Since digitalisation is rapidly changing the way services and products are delivered to the consumers, this partnership will enable last-mile delivery of value-added, differentiated fertilisers directly to farmers’ doorsteps. Home delivery of fertilisers can currently be availed by farmers in Maharashtra and Madhya Pradesh, with plans to extend the scope to other geographies in the future.
Highlighting about the partnership, Mahesh Girdhar, President, Crop Nutrition Business, DFPCL, said, “The new normal is all about focusing on obstacles and carving a way through them. COVID-19 pandemic and low mobile data cost have accelerated the adoption of e-commerce platforms even in rural markets, and this trend is swiftly catching up in the agricultural space and the farmers now have access to diverse choices beyond the traditional services. Farmers will now have high-quality Mahadhan products home-delivered.”
“We are happy to partner with AgroStar, India’s foremost agritech start-up. We both share the mission of empowering farmers through improving their productivity and income”, Mahesh added.
Shardul Sheth, CEO and Co-founder, AgroStar, said, “Getting access to good quality nutrients and knowing what to use when and how much is critical for farmers to increase their yield and improve the quality of their output. We are excited to collaborate with Smartchem Technologies to enable broader and deeper penetration of their products across multiple states that we operate in.”
Deepak Fertilisers and Petrochemicals Corporation is among India’s leading producers of fertilisers and industrial chemicals. Set up in 1979 as an Ammonia manufacturer, DFPCL today is a publicly listed, multi-product Indian conglomerate with an annual turnover of over a billion USD, as on March 31, 2020, with a product portfolio spanning industrial chemicals, bulk and specialty fertilisers, farming diagnostics and solutions, technical ammonium nitrate and value-added real estate.
The Company has manufacturing facilities in Taloja, Maharashtra; Srikakulam, Andhra Pradesh; Panipat, Haryana and Dahej in Gujarat.
AgroStar is India’s leading AgTech start-up provides a complete range of agricultural solutions at the fingertips of farmers. AgroStar’s tech platform provides a combination of agronomy advices coupled with service and agri-input products that enable farmers to reduce cultivation costs and significantly improve their farm productivity and income. AgroStar operates across multiple states in the country and services over one million farmers through its digital platform. Farmers can avail agri solutions for their entire crop cycle with a simple ‘missed call’ or through the AgroStar Agri Doctor mobile app available on the Google PlayStore.