Small cities to reshape m-commerce industry

One out of three customers makes transactions through mobiles in Tier-1 and Tier-2 cities
Small cities to reshape m-commerce industry

Indian e-commerce market is expected to reach $38 billion in 2016, a huge 67 percent jump over the $23 billion revenues for 2015, reveals the ASSOCHAM paper.

The industry has witnessed an unprecedented growth of 52 percent over 2015 and has emerged as one of the fastest growing sectors. “Increasing internet and mobile penetration, growing acceptability of online payments and favorable demographics has provided the e-commerce sector in India the unique opportunity to companies connect with their customers”, adds ASSOCHAM paper.

With the buying trends during 2015 have witnessed a significant upward movement due to aggressive online discounts, rising fuel price and wider and abundant choice will hit the e-commerce industry in 2016.

DS Rawat, Secretary General ASSOCHAM said, India’s e-commerce market was worth about $3.8 billion in 2009, it went up to $17 billion in 2014 and to $23 billion in 2015 and is expected to touch whopping $38 billion mark by 2016.

On the other hand, mobile commerce (m-commerce) is growing rapidly as a stable and secure supplement to the e-commerce industry. Shopping online through smart phones is proving to be a game changer, and industry leaders believe that m-commerce could contribute up to 70 percent of their total revenues.

Rawat further said, “the customer is connected 24×7 through their smart phones, tablets and other mobile devices which is leading to a gradual evolution of e-commerce into mobile commerce and there is an issue of convenience which also leads to impulsive buying”.

The browsing trends, which have broadly shifted from the desktop to mobile devices in India, online shopping is also expected to follow suit, as one out of three customers currently makes transactions through mobiles in Tier-1 and Tier-2 cities. In 2015, 78 percent of shopping queries were made through mobile devices, compared to 46 percent in 2013, said Rawat.

As per the paper, in 2015, the highest growth rate was seen in the apparel segment almost 69.5 per cent over last year, followed by electronic items by 62 percent, baby care products at 53 percent, beauty and personal care products at 52 per cent and home furnishings at 49 percent.

The most important contributing factor to the rapid growth of digital commerce in India is the increase in the use of smartphones. Mobiles and mobile accessories have taken up the maximum share of the digital commerce market in India, adds the ASSOCHAM paper.

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