SBI Foundation, a CSR arm of State Bank of India (SBI) launched the 4th phase of the ‘SBI Gram Seva’ programme, adopting 30 remote villages across aspirational districts in Haryana, Gujarat, Maharashtra, Punjab, Tamil Nadu, and West Bengal on the occasion of Gandhi Jayanti on Sunday.
In an effort to create and promote an Atmanirbhar (self-reliant) rural India, SBI Gram Seva was started in 2017 to commemorate Gandhiji’s vision of Gram Swaraj. It is one of the SBI Foundation’s flagship initiatives. The initiative strongly emphasises the holistic development of communities by active engagement in sectors like infrastructure, healthcare, livelihoods and education. In three phases, the programme has so far adopted 100 villages in 16 states. The socioeconomic transformation has impacted more than one lakh lives that SBI Foundation has been able to bring about in these communities thanks to the assistance of partner NGOs.
Underlining the launch, Dinesh Khara, Chairman, State Bank Group said, “SBI has always made an effort to support the development of a strong and prosperous rural India. One of the SBI Foundation’s premier CSR initiatives in this area is Gram Seva. Today, I’m thrilled to announce that the programme’s fourth phase will begin in 30 newly identified villages spanning six states. I firmly think that with our united efforts, these communities will get closer to realising Mahatma Gandhi’s dream of Gram Swaraj.”
Speaking at the occasion, Sanjay Prakash, MD & CEO, SBI Foundation, said, “I’m pleased to say that, after five years of SBI Gram Seva implementation, with the help of our local partners, crucial assistance from government agencies, and active participation from gram panchayats, we have so far been able to bring socio-economic prosperity to 100 adopted villages in the first three phases. The initiative paved the way for Atmanirbhar Grameen Bharat (Self-Reliant India) by serving as an example of a community-led movement.”
With the commencement of the 4th phase of SBI Gram Seva, the programme’s coverage has increased to 130 villages, of which 75 are in aspirational districts identified by NITI Aayog. In addition, 16 of the country’s 17 SBI circles are covered by the SBI Gram Seva programme.
RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.