Safal, vertical of Mother Dairy Fruit & Vegetable, has stepped into the frozen snacks category with the launch of aloo tikki after the success of frozen vegetables offered by the brand. The brand has also expanded its frozen vegetable range with the introduction of aloo methi and spinach blocks with the existing range of frozen peas, sweet corn, mixed vegetables, English carrots, French beans and cauliflower florets.
Pradipta Kumar Sahoo, Business Head, Horticulture, Mother Dairy Fruit & Vegetable, said, “ Aloo tikki is one of the favorite snacks in India, but we often are worried about the hygiene factor of the snacks available in the market. The launch of aloo tikki will ensure hygiene with consistent quality on offer.”
He further added, “Fenugreek (methi) and spinach are loved by consumers, but these vegetables are not available round the year and also require efforts for washing and chopping. The products are also convenient in today’s fast-paced life as they don’t require washing, cutting or chopping and are ready-to-cook. Also, when a consumer buys fenugreek or spinach, most of the yield is wasted due to cutting and chopping the leaves.”
The aloo tikki will be available in consumer packs of 400 gms and will be available in all Safal booths and general trade. While aloo methi and spinach blocks will be available in consumer packs of 250 gms and 200 gms respectively, and will be available across all Safal outlets in Delhi and NCR only.