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Rural Marketing Association of India announces winners for Flame Awards Asia 2022

Rural Marketing Association of India (RMAI), announced the winners for the 12th edition of Flame Awards Asia 2022 in New Delhi. Rural Technology and Rural Startup were the introducing categories of the event
Rural Marketing Association of India announces winners for Flame Awards Asia 2022
Rural Marketing Association of India announces winners for Flame Awards Asia 2022

Rural Marketing Association of India (RMAI), a non-profit industry body devoted to furthering the cause of rural marketing in India and South Asia, announced the winners for the 12th edition of Flame Awards Asia 2022 in New Delhi on December 17, 2022.

Technology and Startups’ focusing rural domain were the two introducing categories this year. VMS Events won gold in ‘Technology’ and Last Mile Channel Enhancement won bronze in the ‘Startup’ categories respectively.

Impact Communications bagged the maximum metals with 8 Gold, 13 Silver and 8 Bronze for diverse campaigns under various categories followed by VMS Events, winning 3 Gold for ‘Ashirwad’ campaign. This was followed by Mindwave Media claiming 5 Silver for the various campaigns of Emami, Dabur and for Rajasthan state government. The list continues with Amar Ujala, GroupM Media and Trivayu Media Works grabbing 2 Bronze each under different categories.

Maruti Suzuki and RMAI instituted a new ‘Rural Contributor Award’ this year to Rajkumar Jha applauding his 40 years of thorough contribution towards his robust body of work in the rural domain.

Last but not least International teams namely Outreach Nepal, Digitalin and Lemon made their presence claiming 12 Gold, 5 Silver and a Bronze under the Emerging Market Category.

Amar Ujala, Anugrah Madison, CNHI, Everest Industries, GroupM Media India, Impact Communications, Mindwave Media, Triveni Media Marketing Services and TVS Credit Services won certificates for their various campaigns under different categories.

This edition’s jury was chaired by Sam Balsara, Founder and Chairman, Madison Group. The jury comprised of business leaders, brand custodians, marketers, media and advertising professionals, and domain experts in rural marketing. The entries were officially tabulated by Ernst & Young (EY).

On the Flame Awards Asia 2022 platform, Shashank Srivastava, Executive Officer-, Maruti Suzuki shared the milestone achievement of crossing 60 lakh units of cumulative rural sales from about 2000 rural outlets engaging more than 16,500 rural manpower. He said with a customer base in over 4 lakh Indian villages, rural markets contribute about 43.8 per cent of Maruti Suzuki’s total sales volume. He added that “Maruti Suzuki is happy to partner with RMAI as they drive the cause of rural marketing in India and Asia.”

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