Rural Marketing Association of India (RMAI), the industry body of rural marketers and rural marketing agencies, has announced the opening of entries for the 14th edition of their flagship event Flame Student Awards.
RMAI’s Flame Student Awards has been recognising the best of the projects, undertaken by management students from across India for rural markets. This initiative collates the works carried out by the students of leading B-Schools and identify the distinctive studies to confer due recognition.
The earlier editions have seen participation from institutes like Indian Institutes of Management (IIMs), Indian Institutes of Technology (IITs), Institute of Rural Management, Anand (IRMA), Faculty of Management Studies (FMS), International Institute Of Fashion Technology (IIFT), Xavier Labour Relations Institute (XLRI) IFS, Institute Of Chartered Financial Analysts Of India (ICFAI), Great Lakes Institute, WeSchool, Symbiosis to name a few.
Speaking on the awards, Biswabaran Chakrabarti, President, Rural Marketing Association of India said, “RMAI takes pride in announcing that the coveted Flame Students Award is again being held this year, in its 14th edition in a row. This speaks about the popularity of this event over years and across institutes. We get more than 150 entries every year from leading B-Schools, all of which are packed with insights and learnings. My best wishes to the students who have shown courage in completing their projects in this tough time, and reached out to us.”.
This year, RMAI has announced a concurrent live-project event, Xpand Disrupt-a-thon, to be hosted by LMCE.in where the participating students will have to build a disrupting B2C assisted model with a business plan and model around the solution statement.
The entries for Flame Student Awards will be accepted till 20th November 2021; whereas the last date to send an approach note for Xpand Disrupt-a-thon is till 10th November 2021.
Sanjay Panigrahi, Key Advisor, LMCE and member of National Advisory Board of RMAI said, “Today, rural marketing enabled by technology is springing up many an innovative solution removing barriers caused by information asymmetry due to dispersed demand. Coupled with the potential of this market which for example is slotted to reach to min INR 10 lakh crore for FMCG categories by 2025 makes it the cynosure of the eyes of all marketers. How to actualise is this opportunity? Innovative ways of working using tech tools are possibly one of the answers. The concurrent live project gives an opportunity to students to think out of box and suggest solutions that could even pleasantly surprise and excite the professional marketers for their novelty making the exercise an exciting and fruitful initiative! I wish good luck to all participating students and the jury an exciting time ahead!!”
The event is going to have a jury, comprised of veterans from various industries such as Pradeep Lokhande, Founder, Rural Relations; Venkatram V, MD & CEO, Seedworks International; KG George, Senior VP – Retail & Alternate Channels, TTK Prestige Ltd.; Puneet Vidyarthi, Head – Product Marketing (CE Business), CNH Industrial (India); Anand Bhatia, CMO, Fino Payments Bank; Reema Mukherjee, AVP, Arohan Financial Services; Amit Kumar Singh, CEO, Sahaj Retail; Prabhakar Tiwari, CGO, Angel One; C Arun Kumar, Business Leader – LED, Signify Innovations (Formerly Philips Lighting India), among others.
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