Interventions

Rural Market Summit shows opportunities in phygital infrastructure and financial inclusion

About 70 percent of the country’s population live in the rural areas providing immense investment opportunities for both start-ups and corporates
Rural Market Summit shows opportunities in phygital infrastructure and financial inclusion

The second edition of Rural Market Summit India (RMSI) held recently brought together the most influential speakers that highlighted the importance of developing phygital infrastructure and financial inclusion as key facilitators for a holistic development of rural hinterlands.

Starting with an empowering statement, “It’s not about mass production, it is about producing for the masses,” Pratap Chandra Sarangi, Minister of State for Micro, Small and Medium Enterprises (MSME) and Animal Husbandry, Dairying and Fisheries, Government of India addressed the attendees saying: “Without a holistic rural development, we cannot expect a harmonious national development. India’s GDP contribution in the world is about 2 -3 percent, but we can further accelerate it by strengthening our rural market, and for this, we must promote a green and digitalised ecosystem.”

“The government has introduced many beneficial programmes during the pandemic out of which INR 300,000 crore collateral free automatic loan is issued for standard MSMEs, INR 20,000 crore loan facility under the scheme of subordinated debt fund for NPA and INR 50,000 crore of financial support for the sustainability of healthy business units were issued. But it is now important for us to educate the rural masses on how to draw benefit from these schemes and policies,” he further added.

Emphasising on the digital opportunities unlocking due to the pandemic, Dr Dinesh Tyagi, CEO, CSC e-Governance Services India said, “While access to services was limited during the pandemic, Common Service Centres (CSCs) filled the gap as digital banker, digital doctor and digital teacher, providing support to rural citizens through phygital infrastructure.”

Talking on creating a holistic model to bring transformational change in rural areas, Zarina Screwvala, Co-Founder, Swades Foundation, said, “Enabling access to digital platforms and promoting local entrepreneurship is essential to strengthen indigenous communities and modernise rural system.”

Rural India is full of committed and passionate citizens that, with the right support, will help build sustainable business models. Providing them with access to credit, savings, insurance and other financial services through digital platforms is extremely crucial for the development of business sectors in these regions. The panel discussion on disrupting and enabling financial inclusion in rural India focussed on providing door-to-door banking facilities and advisory service models to spread the right information and awareness about the schemes and benefits curated for rural areas.

The conference also threw light on some of the major challenges faced by rural business investors that included, building confidence among the people, connectivity, language barrier and lack of digital footprint.

Sharing perspective on the FMGC sector contributing to the development of rural markets, K. Ullas Kamath, Joint Managing Director, Jyothy Laboratories said, “The growth seen in rural markets in recent time has been greater as compared to urban cities. I believe that the next 10 years will be transformational for rural India, and therefore FMGC businesses must aim at targeting these markets for a long-term benefit.”

Today, about 70 percent of the country’s population live in the rural areas providing immense investment opportunities for both start-ups and corporates. The on-going pandemic has made it obvious that once a product is online for people’s access and purchase, it will help leverage the need for concept and technology collaboration to design solutions specific to the rural consumers.

The importance of Fintech and Agritech along with the growing involvement of women for rural empowerment were also addressed during the summit. With the scope and interest displayed by the speakers at the conference, it will be interesting to see the future developments in the rural markets of the country. The next edition of RMSI will be held in 2021.

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