Interventions

Rural Market Summit India to explore phygital opportunities

Experts at the summit would address burning topics including, enabling financial inclusion in rural India, re-thinking and decoding rural market strategies, understanding the term phygital through rural retail and e-commerce along with many related topics

Rural Market Summit India to explore phygital opportunities

Addressing the burgeoning demand for investment and trade in rural markets, Messe Frankfurt India is going to organise the second edition of Rural Market Summit India (RMSI) to help strengthen supply chains and accessibility of products in non-metro markets. Hosting its first virtual edition, according to Messe Frankfurt, RMSI is expected to be inaugurated by Minister of State for Ministry of Micro, Small and Medium Enterprises (MSME) and Ministry of Fisheries, Animal Husbandry and Dairying, Government of India, Pratap Chandra Sarangi.

As economy in urban markets witness a downtrend due to the novel-Coronavirus, many business sectors including corporates, retail, e-commerce and automobile are venturing into emerging rural markets that offer a lucrative and promising consumer base to boost demand and promote growth. Recognising these opportunities as a crucial aspect for the economic development of the nation, Messe Frankfurt India is hosting the second edition of Rural Market Summit India as a virtual event on November 26, 2020, India’s leading conference to accelerate phygital infrastructure and financial inclusion for the development of rural markets.

Inaugurating the summit, the minister is expected to throw light on the Roadmap for Rural India 2.0– Policies & Initiatives to Accelerate India’s Rural Economy. He would be accompanied by members from the industry like Chetna Sinha, Founder- Chairperson, Mann Deshi Bank & Mann Deshi Foundation; Dr Dinesh Tyagi, CEO, CSC e-Governance Services; K. Ullas Kamath, Joint Managing Director, Jyothy Laboratories and Zarina Screwvala, Co-Founder, Swades Foundation.

With easy availability of land and labour, increasing internet connectivity, and widespread digital platforms and telecommunication networks, India’s rural markets possess major potential waiting to be tapped by right business investors. The one-day virtual summit will address key strategies and policies to strengthen rural ecosystem with a focus on physical and digital connectivity and financial initiatives as key drivers to accelerate holistic rural development.

Rural market experts would address burning topics including, enabling financial inclusion in rural India, re-thinking and decoding rural market strategies, understanding the term phygital through rural retail and e-commerce, women in power: building financial and business literacy in rural India along with emerging AgriTech market opportunities. RMSI would also enable the audience attending to re-imagine business strategies and innovation for rural consumers through meaningful panel discussions, live question and answer sessions, exclusive keynotes, presentations and digital knowledge tracks for a new and empowered rural India.

The key event would be beneficial for policy-makers, rural business leaders, banking and payment experts, supply chain heads, investors, tech companies, new-age entrepreneurs, marketing heads, retail experts and ecosystem enablers as the topics discussed would engage the speakers and attendees in thought-provoking discussions to unlock opportunities for sustainable growth in India’s rural markets.




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The Changing Face of Rural India