CSR

Rural jobs widen for women to result economy growth

National Sample Survey Organisation survey shows that 9.1 million jobs were lost by rural women between 2009-10 and 2011-12, a period when over 3.5 million women were added to the urban workforce
Rural jobs widen for women to result economy growth

As noted recently Rural women are way ahead successful engaged in works that add revenues and create reason behind rural development.Still education is the biggest question that helps in rural sustainability and development.Likewise various government and non government organisation have started schemes and programmes that help towards rural education.

According to World Bank study attributes the precipitate fall in women’s labour force participation rate – about 12 to 14 percentage points between 2004-05 and 2010-11 – to the scarcity of "suitable job opportunities" outside farming and close to the place of residence. This, in a period that roughly coincided with the fastest economic growth in the new century.

No one has explained convincingly the reason for this drop, which puts India at 120 among 131 countries in women labour participation, according to the International Labour Organisation, trailing Brazil, China and South Asian neighbours (bar Pakistan) by a generous margin. Some guess that rising household income levels, especially agricultural incomes, of the male earner meant that women did not need to work, reinforcing a preference in a patriarchal society; others that many women stayed in school longer.

Although the data is in no way comparable, it is telling that a National Sample Survey Organisation survey shows that 9.1 million jobs were lost by rural women between 2009-10 and 2011-12, a period when over 3.5 million women were added to the urban workforce. It is unclear whether this number includes white-collar jobs, but if we were to look at the broader universe of women’s employment in urban India, it is easy to see the transformation all around us.

Retail, hospitality, e-commerce and IT and IT-enabled services, with all the indirect business opportunities for women the latter creates, are the most visible. But, former male preserves such as accountancy, banking consultancy, engineering, architecture, media and biotechnology have opened their doors to growing numbers of women. Today, there are some jobs that are increasingly seen as female "bastions", human resources development, public relations and marketing prominent among them.
 

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