As per a study by Chennai-based Institute for Financial Management and Research (IFMR) for the National Stock Exchange (NSE), rural India still continues to hold assets in two principal forms that is housing and jewellery. These two assets form 93% of the total net worth of the rural average household.

This data states that consumption assets (house, electronics) form 54% of the portfolio while jewellery, 44%, is the predominant investment asset.

The study analysed the asset portfolios of a set of 143,632 households, 69% of sample households reside in Tamil Nadu while Odisha and Uttarakhand account for 19% and 12% households, respectively.