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Rural India access to mobile internet is long way to go Report

Mobile internet penetration stood at 23 percent for the whole country, says the report.
Rural India access to mobile internet is long way to go Report

Connecting Rural India to rest of the world has become possible. Thanks to internet. Government has launched several schemes that assists rural world to get information, knowledge and progress. Many international companies have initiated projects to connect rural India and set up broadbrand connectivity.

Its recorded that rural mobile internet users grew by a staggering 93 percent between December 2014-2015, yet only nine per cent of the hinterland has access to the technology, according to a s a nationwide survey released on Wednesday.

In comparison, 53 percent of urban areas had mobile internet connectivity and grew at 71 percent during the same period, thereby highlighting the urban-rural divide in the country,

Nonetheless, India hit 306 million mobile internet users in December 2015 growing at an overall 77% from 2014, according to the report released jointly by the Internet and Mobile Association of India and consultancy firm, IMRB. The report projects 371 million mobile internet users for the country by June 2016.

Mobile internet penetration stood at 23 percent for the whole country, says the report.

The report, Mobile Internet in India 2015, surveyed individuals from 35 Indian cities and towns, and found significant differences in rural and urban user behaviour on mobile internet. For 80% of the 219 million urban mobile internet users, online communication was the top reason for accessing the internet on their devices. Entertainment was top priority for only 30% of these users.

Among rural users, on the other hand, 52% said their primary reason for accessing the internet was entertainment. Communication and social networking stood at 37% and 39% respectively. Abheek Biswas, who was a part of the research team, says that communication could be lower down the rankings due to a preference for "offline" consumption of content.

"We have found that rural users do not like to keep their data services on at all times. They prefer to use it to download videos and then opt for offline viewing," says Biswas, who points out that the gap between the share of communication and entertainment is not large in rural areas.
 

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