In order to strengthen its leadership team, Spice Money, India’s leading rural fintech, has promoted Kuldeep Pawar as Chief Marketing Officer, formerly serving as the Head of Marketing. He will assist Spice Money’s overall strategic objectives by creating extensive marketing and communication plans. An influential group of next-in-line leaders with experience in numerous industries will work alongside Kuldeep. This leadership group will spearhead Spice Money’s subsequent growth phase and improve the company’s positioning and brand recognition in India’s rural hinterlands.
Kuldeep has considerable experience in both traditional and new marketing communications, having established brands from the ground up for OEM (original equipment manufacturer) brands, retail chains, and telecom giants over the past 15 years. His expertise lies in fine-tuning brands and their communication strategies so that the appropriate brand message is conveyed to the audience. He has experience in handling brand management, consumer insights and market research, brand architecture, positioning, communication planning and public relations for brands like Niyo, Jio, Quickheal and Vodafone. He is focused on developing an enduring customer culture and disruptive marketing.
Kuldeep has been spearheading Spice Money’s marketing and brand initiatives, primarily in the area of rural marketing and strategically assisting the brand in connecting with the people of rural India through activities such as channel marketing, digital marketing, public relations, along with market education to an audience that is diverse in both culture and demographics across the length and breadth of the country.
Speaking on the development, Sanjeev Kumar, co-founder & CEO, Spice Money said, “Our goal at Spice Money is to provide the unbanked and underbanked population in India’s most rural areas with digital and financial empowerment. We have made progress toward our vision and connected the underserved rural population to the formal banking system. Kuldeep has been an essential part of our mission to revolutionise banking and financial services for the rural people, therefore I’m glad to welcome him to the executive team. Through our vigorous marketing and communication efforts, we will continue to extend our digital services into India’s hinterlands and simplify these solutions for rural customers.”
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