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RMAI to host webinar on emerging role of technology in rural consumer goods redistribution

The webinar is part of a series, Decade of Change, is having discussions and deliberations upon the changes which rural markets have witnessed in the past one decade
RMAI to host webinar on emerging role of technology in rural consumer goods redistribution
RMAI to host webinar on emerging role of technology in rural consumer goods redistribution

Rural consumption trends have undergone significant changes in the last decade. Be it the way rural consumers have evolved, the channel members’ behaviours have changed and how the marketeers have used technology in the rural markets.

Rural Marketing Association of India (RMAI) is going to organise an online panel discussion on June 04, 2022 on the theme ‘Emerging role of Technology in Rural Consumer Goods & Services Redistribution’ to discuss these nuances for the benefit of a larger set of marketeers of consumer goods and services.

The panel discussion is expected to be moderated by Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries and member of – National Advisory Council, RMAI. Panigrahi is a professional with 38 plus years of experience. A first Batch MBA from the Institute of Rural Management, Anand (IRMA: 80-82), he has a diverse experience in general management, marketing, sales, distribution, new business development and organisation development including handling of P&L responsibility. He had been handling CXO suite roles for almost two decades.

His last assignment was as the Chief Customer Officer of Pidilite Industries from where he retired in May 2020 and has been on his own coaching, mentoring advising professionals and organisations with a rich repertoire of insights and experience he had in his career spanning several organisations, roles, geographies and varied segments of industries in consumer product and consumer services domain.

The panel discussion is going to have speakers like Manoranjan Pani, Chief General Manager, GCMMF (Amul); Nikhil Kaul, Chief Operating Officer, Last Mile Channel Enhancement (LMCE); and Shabbir Haider, Rural Business Lead, Mondelēz International who will be adding their multi-years insightful experience and learnings in the field.

The webinar is part of a series, Decade of Change, is having discussions and deliberations on the changes which rural markets have witnessed in the past decade. The sessions are changes in various verticals like fintech, media, distribution, agriculture among others. It is bringing in together experts from across industries in one place for the exchange of knowledge and practices.

The webinars of the series are also available to watch on RMAI’s YouTube channel.

Read more: Dhanuka Agritech launches two crop protection products for maize and tomato crops

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