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RMAI to host Flame Awards Asia 2022 on December 17

Flame Awards Asia was established in 2006 to recognise the best rural marketing practices in Asia. These awards are fiercely contested by rural marketing practitioners, multinational corporations (MNCs), media houses and large corporates alike
RMAI to host Flame Awards Asia 2022 on December 17
RMAI to host Flame Awards Asia 2022 on December 17

Rural Marketing Association of India (RMAI) is going to organise the Flame Awards Asia 2022 in New Delhi on December 17, 2022. RMAI is a premier industry body engaged in promoting, improving, developing, and furthering the cause of rural marketing in India.

Flame Awards Asia was established in 2006 to recognise the best rural marketing practices in Asia. These awards are fiercely contested by rural marketing practitioners, multinational corporations (MNCs), media houses and large corporates alike.

Sam Balsara, Chairman, Madison World, will be the jury chair for the 12th edition of RMAI flagship event Flame Awards Asia 2022.

“Over 50 per cent of India’s GDP comes from the rural economy, which is underserved in several areas, including brand promotion. In order to boost ROI (return on investment) for rural marketers and to instill pride and respect in the creators and practitioners of such work, RMAI and Flame Awards have been promoting higher standards of promotion. Together with my esteemed jury colleagues, I look forward to assessing and recognising some of our emerging rural marketers’ and their agencies’ unique and nation-building efforts”, said Sam Balsara.

Speaking on the awards, Biswabaran Chakrabarti, President, RMAI said, “After two years of virtual execution, it feels amazing to be staging our main award ceremony, Flame Award Asia, in a physical format this year. In the past two years, we’ve learned a lot, including about the rural markets. We are overjoyed at the overwhelmingly positive industry response and entries. Sam Balsara’s as the jury chair will improve the judging process, thus we are happy to have him.”

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