Safal, the flagship brand of Mother Dairy Fruit and Vegetable, concluded ‘All India Farmers Meet’ in New Delhi. This year’s attraction was to apprise farmers on how to mitigate various weather risks involved in farming and ways to crop safety due to such impacts.
Speaking on the occasion, Pradipta Kumar Sahoo, Business Head, Horticulture, Mother Dairy Fruit & Vegetable, said, “Safal Farmer Meet is an effort to benefit every stakeholder related to agricultural practices. At Safal it is our endeavor to provide customers with safe, fresh and value for money produce and at the same time work for rural prosperity and empower the farmer community, which has been the core objective of Safal for more than the last 25 years.”
He further added, “With changing environment, unpredictable weather is creating challenges for farming community and posing huge risks right from the crop safety to financial risks. Taking it ahead, Safal is supporting its associate farmers and engaging them through specialist channel partners to reap the benefit of weather forecasting, information on mobile devices in predicting such risk to ensure better produce, crop planning, insurance indexing of horticulture crops etc. I am confident that farmers will make the most of it and will benefit with such technology evolution in farming practices.”
The programme is unique of its kind with demonstration of many of the latest technology, new crop varieties and plant protection technologies on a single platform.
The day-long event saw overwhelming participation from around 200 farmers across 12 states.