Following the success of the Workshop on Wheels (WOW) initiative launched in 2016 and an endeavour to offer a hassle-free car ownership experience to the customers in the remote rural markets, Renault has introduced the new – ‘Workshop on Wheels-Lite’ initiative. The ‘Workshop on Wheels-Lite’ is a mobile workshop on a two-wheeler equipped with all the key tools and technologies to undertake minor service, repairs and other related jobs for all Renault vehicles.
Over the last few years, Renault has exponentially grown its presence in terms of sales and network expansion witnessing exceptional growth in India, and the increase in volumes has further expanded the customer base leading to a better penetration of the Renault brand across the rural and remote markets. In order to cater to its rural customers, Renault launched the ‘Workshop on Wheels’ (WOW) in 2016 to facilitate the servicing of Renault vehicles, even in the remotest areas across the nation. ‘Workshop on Wheels’ is also a mobile workshop but built on a four-wheeler that can perform 90 per cent of workshop operations including all maintenance services and repairs.
The ‘Workshop on Wheels Lite’ will boost Renault’s strong service network of over 530 touchpoints which now includes more than 250 Workshop On Wheels and Workshop on Wheels Lite locations across India.
In the past one year, Renault India has been aggressively pursuing an innovative and comprehensive strategy to amplify and grow its presence in smaller towns and cities including rural markets. Renault India launched a special campaign called VISTAAR where the dealership teams recruited and trained more than 630 specialised sales consultants called Resident Dealer Sales Executives to reach out to the customers in the rural markets. Renault has also recently partnered with CSC Grameen eStore, a subsidiary of CSC eGovernance Services India (CSC-SPV). As part of this, Renault India’s leading product range is listed on the CSC Grameen eStore and made available to potential customers in the hinterlands through aspirational Village Level Entrepreneurs (VLEs).
Driven by innovation, ‘Rural Float’ is yet another significant step to move closer to the customers in the remote areas and provide a Renault vehicle ownership experience. With ‘Rural Float’, Renault has been able to showcase the newly launched sub-four meter compact SUV, Renault KIGER to its potential customers in the rural markets, engaging more than 23,000 customers in 233 towns across 13 states and facilitating 2,700 test drives.
Together with its product portfolio expansion strategy to drive volumes in India, Renault is substantially increasing its network reach in India and introducing several unique and pioneering initiatives to ensure that customers have an unparalleled association with the Renault brand.
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