rural
BFSI

Reliance General Insurance takes part in PMFBY’s crop insurance drive

Through the drive, the farmers will receive first-hand information, and details of their crop insurance such as sum insured amount, types of crops insured and the premium amount
Reliance General Insurance takes part in PMFBY’s crop insurance drive
Reliance General Insurance takes part in PMFBY’s crop insurance drive

Reliance General Insurance Company (RGICL), India’s leading private general insurance company, took part in the Pradhan Mantri Fasal Bima Yojana’s nationwide Doorstep Crop Insurance Policy Distribution Mega Drive – Meri Policy Mere Hath. The company supports the initiative and is playing its part in building a better financial ecosystem for the farmers.

To drive the initiative effectively, Reliance General Insurance has set up special camps at gram panchayat/village level to educate farmers, who are enrolled with the company under the PMFBY scheme, about their existing crop insurance policies. Through this initiative, the farmer will receive first-hand information, and details of their crop insurance such as sum insured amount, types of crops insured and the premium amount. The company will also distribute physical documents of the existing policies to the farmers. Having these documents handy will ensure hassle-free claim settlement for the farmers in the future. Furthermore, the initiative will also give the farmers a platform to share their feedback, queries and grievances directly with the insurance company.

Underlining the initiative, Rakesh Jain, CEO, Reliance General Insurance said, “We welcome the initiative and give our extensive support to this exceptional drive. Agriculture provides livelihood to nearly 60 per cent of our population. However, risks of natural calamities, large rain-fed areas, pests, and disease make agriculture a highly volatile sector. ‘Meri Policy Mere Hath’ initiative takes the Govt.’s effort one step ahead by empowering farmers through crop insurance awareness and by bringing insurance policy to the farmers’ doorsteps. It will also help increase direct communication between the farmers and insurance companies and increase their trust in insurance companies and PMFBY.”

The company will also distribute a FAQ leaflet in regional languages to inform farmers all about crop insurance.
 
Reliance General Insurance has a wide network of more than 62,000 intermediaries across 128 branch offices across India for offering its products and services to retail, corporates and SME clients.

Read more: Key reforms that can make guaranteed MSP possible for farmers

RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.

0 Shares
The Changing Face of Rural India