Interventions

Read India E-Book app join hands offer free books to villagers

E-Book application Rockstand has tied up with Read India to make education accessible across rural areas of the country
Read India E-Book app join hands offer free books to villagers

E-Book application Rockstand has tied up with Read India’ to make education accessible across rural areas of the country. As a result of the tie up villagers will get free access to e-books, e-magazines and e-newspapers through the Rockstand application.

These can be accessed in 16 READ India centers across the country. Each center will house a MLibrary Kiosk where mobile and tablets loaded with the application will be provided to the villagers to read eBooks, eMagazines and eNewspapers.

The initiative will initially commence in 3 centers; Delhi, Gurgaon and Jhajar by the end of June. The remaining 13 centers will gain access to the initiative over a span of 6 months.

A pilot program at READ Model Center, Shahbad Mohammadpur village, Dwarka was recently inaugurated by READ India on 22 May 2015. Here Rockstand conducted a training program to educate villagers on use of the application as well as guide READ India staff on the implementation of m-library program at the center.

Rockstand also offered e-books worth Rs.1.5 crores to villagers on the occasion. The first day saw participation from over 40 women and students.

“The level of illiteracy in India is much higher vis-a-vis our global counterparts and women are the highest impacted, with only 33 percent literacy rate. This partnership will be a step towards enhancing skill development and empowering women and children across rural areas in India. Our association with READ India will enable us to reach over 2.5 lakh villagers across 8 states through m-libraries over the next 6-8 months, enabling the current and future generations to get literate and minimising the current literacy gap.” Praveen Rajpal, founder and CEO, Rockstand Digital Pvt Ltd said.

Meanwhile, Geeta Malhotra, READ India country director said, “This association will help in minimising the gap between need and demand for education amongst the rural masses especially among women and children. With increasing mobile penetration in rural areas, this initiative will help us to reach out to more and more rural population and help them not only to access education but also refine their skills and earn a sustainable mode of livelihood for themselves.”

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