rural
Agriculture

Purple Revolution has shifted focus to agritech startups: Minister

Lavender cultivation has employed about 5,000 farmers and young entrepreneurs in geographically remote areas of J&K. More than 1,000 farming families are cultivating it on more than 200 acres
Purple Revolution has shifted focus to agritech startups: Minister
Purple Revolution has shifted focus to agritech startups: Minister (Representational image: Shutterstock)

Union Minister Dr Jitendra Singh said that ‘Purple Revolution’ has shifted focus to agritech startups. In an exclusive media interaction today, Dr Singh said that due to high monetary returns, farmers in hilly areas of Jammu and Kashmir are switching from traditional farming to aroma crops like lavender in a big way. He added that aroma crops are both drought and pest resistant, and CSIR (Council of Scientific and Industrial Research) is providing all kinds of technical support for promoting this agri startup boon in the UT.

The minister informed that CSIR is also planning to introduce the aroma crops in other hilly states with similar climatic conditions like Uttarakhand, Himachal Pradesh and in north-eastern states.

The minister said, the Centre’s Aroma Mission, supported by CSIR, is changing the mindset of farmers and more and more of them are taking up the cultivation of aroma crops like lavender, lemon grass, rose and marigold for extracting costly oils to be used in many industries. He said, the oils selling about Rs 9,000 per litre are used in making incense sticks and also being used for room sprays, cosmetics and therapeutics.

Dr Singh said, there is a need for widespread publicity that CSIR-Indian Institute Of Integrative Medicine (IIIM) Jammu was helping the startups in aroma and lavender farming to sell their produce. Prominent companies like Mumbai-based Ajmal Biotech, Aditi International and Navnaitri Gamika are the primary buyers, he added.

Last month, Dr Singh inaugurated India’s first ‘Lavender Festival’ at Bhaderwah, the birthplace of India’s ‘Purple Revolution.’ He informed that Aroma Mission is attracting startups and agriculturists from across the country, and during Phase-I, CSIR helped cultivation on 6,000 hectares of land and covered 46 aspirational districts across the country. More than 44,000 persons have been trained and several crores of farmers’ revenue generated. In the second phase of Aroma Mission, it is proposed to engage over 45,000 skilled human resources with the aim of benefiting more than 75,000 farming families across the country.

CSIR-IIIM introduced lavender to farmers in Doda, Ramban, Kishtwar, Kathua, Udhampur, Rajouri, Pulwama, Anantnag, Kupwara and Bandipora districts of J&K. It provided free quality planting material and end-to-end technology package on cultivation, processing, value addition and marketing of the lavender crop to the farmers.

CSIR-IIIM also installed 50 distillation units — 45 fixed and five mobile — at different locations across J&K under CSIR-Aroma Mission.

Lavender cultivation has employed about 5,000 farmers and young entrepreneurs in geographically remote areas of J&K. More than 1,000 farming families are cultivating it on more than 200 acres.

(The story is based on a PIB press release.)

Read more: CCIC launches ‘Lota Shop’ to promote rural handicrafts and handlooms

RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.

0 Shares
The Changing Face of Rural India