Precision farming is a farm management process, which is bringing about a paradigm shift in agriculture. It relies on technology to measure agricultural variables such as soil content, yield, and weed and utilises precise information about agricultural resources, and subsequently apply specific treatments.

This enables the producer to micromanage farming practices and improve production and profits while keeping resource use to a minimum.

As farmers in the US grow increasingly wary of the effects of agriculture on the environment, they are taking steps to practice sustainable forms of farming. The analysts forecast precision farming market in the US to grow at a CAGR of 16.04 percent during 2014-2019.