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PM launches portal and logo for ensuring quality and safety of milk products

Quality and food safety are important factors for ensuring safe, wholesome and hygienic milk and milk products to consumers and is also important for a sustainable operation in dairy sector
PM launches portal and logo for ensuring quality and safety of milk products
PM launches portal and logo for ensuring quality and safety of milk products

Prime Minister Narendra Modi launched a portal and logo dedicated to the Conformity Assessment Scheme of milk products in Varanasi on Thursday. The portal and logo have been developed by the Bureau of Indian Standards (BIS) with the help of National Dairy Development Board (NDDB).

Quality and food safety are important factors for ensuring safe, wholesome and hygienic milk and milk products to consumers and is also important for a sustainable operation in the dairy sector.

National Dairy Development Board (NDDB) and Bureau and Indian Standard (BIS) have been involved in the certification of processes and products respectively. NDDB has been awarding ‘Quality Mark’ to the dairy plants of cooperatives adhering to the process standards across the dairy value chain helping in building the brand identity for cooperative dairies and enhanced consumer confidence. On the other hand, BIS has a product certification scheme for manufacturers, including dairy product processors which also ensured food safety at the product level allowing licensees to use ‘ISI Mark’ on their products.

However, there was no unification of product and process certification- making it difficult to dairy plants to avail end to end certification. Further, consumer awareness was also lacking towards the quality of milk and products.

With the initiative of the Department of Animal Husbandry & Dairying, Government of India, after extensive stakeholder consultation, a unified Conformity Assessment Scheme was chalked out by BIS with the help of NDDB.

This is a novel and first of its kind certification scheme considering the perishable nature and short shelf-life of milk and milk products, as well as the extensive cold chain involved in the production and supply of milk and milk products. This has brought ‘Product–Food Safety Management System–Process’ certification under one umbrella with a unified logo featuring the earlier respective logos BIS-ISI mark and NDDB-Quality Mark and Kamdhenu Cow.

This is a step towards ensuring quality and food safety of milk and milk products across the country as the Conformity Assessment Scheme will simplify the certification process, create an instantly recognisable logo for the public to be reassured about dairy product quality, increase the sales of milk and milk products in the organised sector and in turn enhancing the income of farmers and develop a quality culture in the dairy sector.

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