High cost of transporting water through centralized infrastructure, lack of physical infrastructure at the last mile, absence of awareness particularly regarding health-risk association with water and dearth of affordable alternatives lead to poor drinking water habits in rural areas contributing to the high incidences of water borne diseases. To deal with this problem, Piramal Foundation, the CSR arm of Piramal group had launched a Project Sarvajal and so far it has dispensed nearly 9 billion litres of safe drinking water across India. The project recently received the ‘Corporate Trailblazer’ award.
Prime Minister Narendra Modi, awarded Piramal Foundation with the award. This award was received by Ajay Piramal, Chairman, Piramal Group. The award was in recognition of the work being done by Piramal Sarvajal in the social entrepreneurship space.
Piramal Sarvajal started in 2009 as pilot project in Bagar, Rajasthan. Since then it has grown to 300 locations in 12 states of India, serving close to 300,000 underserved citizens. It was dispensed nearly 9 billion litres of safe drinking water and provides a reliable safe drinking water at affordable price to the underserved.
Safe drinking water provision in villages is achieved through Sarvajal’s hub-and-spoke model. The water purification plant provides safe drinking water which is distributed using Water ATMs installed at convenient locations. Sarvajal products are easy to operate, energy-efficient and establish price and quality accountability even at remote rural locations.
Ajay Piramal, Chairman, Piramal Group on receiving the award said that: “ We always have believed that the problems of India need to be solved in collaboration with the Government. Through the Piramal Foundation, we work across 19 states on India in partnership with state governments, national and international partners to deliver innovative solutions to underserved communities.”
“This award for Piramal Sarvajal is a recognition of our efforts and vision for the year 2020 i.e. to expand from 300 locations to 1500 locations and provide safe drinking water to over 1 million people every single day.”
Through Piramal Sarvajal, Piramal Foundation aims to create a technology-enabled ecosystem that can help in providing safe drinking water to underserved communities. To ensure a successful programme, Piramal Sarvajal stays involved through the complete lifecycle – providing installation services, market creation, customer education as well as on-going maintenance. The unique solution contributes in creating rural entrepreneurs and promoting employment opportunities while building a self -sustainable model.