Agriculture

Patanjali to enter into manufacturing of animal feed products

Patanjali is planning to enter into manufacturing of nutritious animal feed to boost milk production rn
Patanjali to enter into manufacturing of animal feed products

Patanjali Ayurved, the FMCG venture promoted by Baba Ramdev, is planning to enter into manufacturing of nutritious animal feed to boost milk production.

The Haridwar-based firm will invest Rs 1,000 crore next year on expansion and plans to sharpen focus on e-commerce and exports.

Patanjali, which has 15,000 stores across the country, plans to add more products in segments where it already has presence such as dairy, instant foods, baby care, natural cosmetics and health supplements.

In dairy segment, the company is planning to launch cow milk powder and is also looking at cheese and chocolates.

The company would soon be present in all modern retail chain formats. "Our products are already at Big Bazaar, Reliance Fresh, D Mart and other modern retail outlets. Soon they will be available on the other remaining big retail format," said Ramdev.

The company would soon coming out with the Patanjali mega stores which would be spread in 2,000-3,000 sq feet, exclusively for Pantanjali products.
 

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