Patanjali aims at international markets too: Acharya Balkrishna

At FICCI Food Buyer Seller Meet Acharya Balkrishna, Co-founder and CEO of Patanjali Ayurveda announced Patanjali’s plans of going global in the near future

Patanjali aims at international markets too: Acharya Balkrishna

Urging players of food processing sector to come together and promote healthy food products, Co-founder and CEO of Patanjali Ayurveda said that though focus and priority is provide top quality affordable products to domestic consumers, the company plans to go global and a unit in Nepal is just a beginning of that.

Patanjali aims at international markets too, the CEO said and indicated that after Nepal, China could possibly be among the other destinations as Patanjali’s products are very popular there, though sent through ‘ different’ channels and not exported by the company.

He was speaking at ‘Made in India – Food Buyer Seller Meet’ organised by FICCI and ‘Agricultural and Processed Food Products Export Development Authority ( APEDA)’in Gurugram on Thursday.

“This initiative taken by FICCI is an example of industry players taking a step towards making Indian food industry an international brand accepted by all. Patanjali Ayurveda Ltd. is committed to go global and fight adulteration in Food industry,” he said.

Patanjali already has its presence in many countries thereby giving a push to Prime Minister Narendra Modi’s drive of Make in India. The company is making its all India presence by opening processing units for several different products in the country.

“Recently, we have set up a processing plant in Tezpur, other units are coming up at NOIDA, Nagpur, Indore, Hyderabad. At Nagpur, we are setting up organge processing unit. Hopefully, production from these units would start in the current fiscal year,” Balkrishna told R&M on the sidelines of the event.

The CEO also said that the company has ambitious plans to launch herbal medicines and products soon and extensive research has been carried out for that. He said that raw material is a very critical components for production and to meet the growing demand of Patanjali’s extensive range of products, therefor to address this challenge for herbal products, the company would undertake adequate herbal cultivation as well and a plan for that is ready.

He also said that along with the consumers of the country, the company is fully responsible towards farmers from whom it sources raw material. “ We assure them a minimum support price which is normally higher than the existing market price. We make it very clear to farmers that if they produce a particular agro products, they will get a minimum price which would be remunerative,” the CEO explained.

The ‘Food Buyer Seller Meet’ is an unique initiative taken by FICCI to promote Indian Food Industries and showcase brand India as global suppliers of various food products. Two days of this exclusive meet will witness International Buyers and Indian Sellers meeting under one roof to talk and discuss business.

Buyers from ‘Kingdom of Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, Vietnam, Malaysia, Bangladesh, Iran, Egypt, European and African countries’ are participating in the food buyer seller meet. More than 1500 buyer seller meetings are expected to take place at this event. The estimated worth of business to be generated from this event is one hundred crores rupees.

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