American Swan, the leading international online fashion brand, has made its range of fast-fashion more accessible to customers. It has tied up with India Post delivery service to offer a wider reach of its merchandise to over 20,000 PIN codes across the country.
Speaking on the tie-up, Anurag Rajpal, Director and CEO, American Swan, said, "The tie-up with India Post, which has an unparalleled pan-India reach, will enable us to provide our customers an easy access to our collection of men’s and women’s apparel, accessories and footwear. With the size of the e-commerce industry set to grow at breakneck speed, getting India Post on board as a shipping partner makes perfect sense. Our chief objective behind this initiative is to reach out to as many fashion enthusiasts as possible, across the country with our collection of youthful and affordable products."
India Post is the world’s largest postal service network. Due to its expansive serviceable area, the last mile delivery to tier II and tier III cities has now received a major boost. Growing at 33 percent, the e-commerce sector is expected to touch $76 billion by 2021 and the delivery/logistics constitutes approximately 12 percent of this share. Fueled by the surging industry, the $50 billion Indian logistics sector saw a growth of about 80 percent, making it the fifth-best performing major industry in India last year. India Post is set to tap into this market as e-commerce firms seek out more customers and expand into smaller cities.