rural
Advertising

Online agri input marketplace, nurture.retail ropes in Manoj Pahwa as brand ambassador

The primary goal of our partnership with Manoj Pahwa is to increase awareness of the nurture.retail app among the community of agri input retailers
Online agri input marketplace, nurture.retail ropes in Manoj Pahwa as brand ambassador
Online agri input marketplace, nurture.retail ropes in Manoj Pahwa as brand ambassador

B2B e-commerce division of nurture.farm, nurture.retail, has roped in Bollywood star Manoj Pahwa to promote its app among the Indian agri-retailer community. Nurture.retail is the burgeoning and fastest-growing online agri input marketplace, with over 90,000 vendors and more than 1,000 products offered across 13 states in the country.

nurture.retail is a platform that enables retailers and distributors of agricultural inputs to acquire crop protection products, fertilisers, nutritional and biological products, farm equipment, seeds, and animal feed straight from the producers. The retailer receives free delivery of every item to their doorstep.

“Nurture.retail is digitising the traditional agri input marketplace, providing agri-retailers an e-commerce experience integrated with features and benefits vital to running a successful retail business,” said Jyoti Vaddi, Head of Marketing at nurture.farm, in response to the association.

“The primary goal of our partnership with Manoj Pahwa is to increase awareness of the nurture.retail app among the community of agri input retailers. Manoj Pahwa has a very extensive history in film and television, having been in a number of notable productions. His widely recognised humorous persona makes him stand out in the minds of the Indian audience as a pleasant and friendly member of the community. His demeanour is captured in the advertising for nurture.retail as a kind and welcoming representation of an agri shop or dealer,” Vaddi further said.

“The campaign conveys the core message through its tagline; nurture.retail ka vada, munafa hoga sabse zyada, shows how nurture.retail makes agri input retail a profitable business. We also have shorter films that highlight particular USPs of the app, such as the ease of 48-hour delivery, the authenticity of the products at the greatest pricing, and the availability of credit for purchases. These advertisements will appear across all digital platforms, primarily Google’s Display Network, Facebook, Instagram, and YouTube “added Vaddi.

Launched in 2021, nurture.retail platform offers product authenticity and protection against spurious and fake product purchases, allowing retailers and dealers to ultimately pass on the service benefits to farmers who can now purchase genuine, high-quality agricultural products at competitive prices, nurture.farm claims.

According to nurture.farm, retailers and dealers now have the freedom to select from a wide choice of items offered by numerous companies in addition to price transparency and aggressive pricing thanks to nurture.retail. Manufacturers gain from this since they can now have more inventory on hand and provide merchants and dealers with more thorough access to a variety of goods, including those that are particularly formulated. Due to its simplicity of use and availability in several languages (English, Hindi, Tamil, Telugu, and Gujarati), nurture.retail has become India’s emerging agritech app.

Click here to watch the nurture.retail advertisement.

Read more: RMAI announces winners for 14th Flame Student Awards

RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.

0 Shares
The Changing Face of Rural India