13-day national level exhibition, Sisir Saras, of rural products sponsored by the Ministry of Rural Development (MoRD) was inaugurated by Chief Minister Naveen Patnaik on Saturday.
The expo is organized by Odisha Rural Development and Marketing Society (ORMAS), an autonomous organization under the Panchayati Raj Department. Around 628 rural craftsmen and 396 Self Help Groups are participating in the event in which 275 stalls have been set up. Apart from Odisha, artisans from 25 other States are showcasing their products.
ORMAS has been hosting exhibitions under the banner of Sisir Saras, Gramshree Mela and Pallishree Mela across the country to provide a platform for rural artisans to showcase and sell their products besides interacting with urban consumers to facilitate better trade ties. As per the sources last year, over 22 exhibitions were organized generating a business of over Rs10 crore.
The Chief Minister said, “Such exhibitions are instrumental in providing market linkage to rural artisans who are struggling to find a better market and remunerative price for their products.” He added that role of middlemen in sale of products made by rural artisans should be completely eliminated.
The special attraction of the exhibition this year will be the metal work products from Madhya Pradesh, wood crafts from Tamil Nadu, bamboo crafts from North-East states, Madhubani paintings from Bihar, Dhokra from Chhattisgarh, shawls and carpets from Jammu and Kashmir and kantha stitch from West Bengal. Workshops on designing and packaging of products will be organized for artisans to enhance the marketability of their products.