Nitin Gadkari becomes brand ambassador of ‘Khadi Prakritk Paint’

To benefit maximum number of people from Khadi Prakritk Paint, KVIC has included this project under Prime Minister Employment Generation Programme
Nitin Gadkari becomes brand ambassador of ‘Khadi Prakritk Paint’
Nitin Gadkari becomes brand ambassador of ‘Khadi Prakritk Paint’

Union Minister for Road Transport and Highways and Micro, Small and Medium Enterprises (MSME), Nitin Gadkari declared himself the “Brand Ambassador” of Khadi Prakritk Paint and said he would promote it across the country so as to encourage young entrepreneurs to take up the manufacturing of cow dung paint. Virtually inaugurating the new automated manufacturing unit of Khadi Prakritik Paint, India’s first and only paint made from cow dung, in Jaipur Tuesday, the minister appreciated the technology innovation and said this would go a long way in empowering the rural and agro-based economy in the country.

Gadkari said even inaugurating infrastructure projects worth lakhs of crores of rupees is not as pleasing and satisfying as inaugurating this manufacturing unit. He appreciated Khadi and Village Industries Commission (KVIC) for the successful research. He said that Khadi Prakritik Paint had immense potential of creating sustainable development for benefit of the poorest of the poor and the target should be setting up a Parkritik Paint unit in each and every village.

On this occasion, Gadkari also placed an order for 1000 liters of Khadi Prakritik Paint (500 liters each of Distemper and Emulsion) which he intends to use at his residence in Nagpur.

The new plant has been set up on the campus of Kumarappa National Handmade Paper Institute (KNHPI), Jaipur, which is a unit of Khadi and Village Industries Commission (KVIC). Earlier Prakritik Paint was being manufactured manually on a prototype project. Commissioning of the new manufacturing unit will double the production capacity of Prakritik Paint. At present the daily production of Prakritik Paint is 500 liters which will go up to 1000 liters per day.

Vinai Kumar Saxena, Chairman, Khadi and Village Industries Commission, said the new plant is equipped with modern technology and machinery that would also ensure highest standards of the product in terms of quality and uniformity.

Khadi Prakritik Paint was launched by Gadkari on January 12, 2021. The Paint has been launched with the twin objectives of increasing farmers’ income and creating self-employment across the country. To enable maximum people to benefit from this innovation, KVIC has included this project under the Prime Minister Employment Generation Programme (PMEGP), a flagship scheme of the Central government for employment generation. Available in two variants- Distemper and Emulsion, Khadi Prakritik Paint contains “AshtaLaabh”; i.e. the eight benefits like anti-bacterial, anti-fungal and natural thermal insulation properties. This paint is eco-friendly, non-toxic, odorless and cost-effective, Ministry of Micro, Small & Medium Enterprises has said.

Read more: Beating Covid blues, Khadi records highest ever turnover in FY 2020-21 is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and economy.

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