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Ninjacart launches $25Mn Agri Seed Fund to support agritech startups

Ninjacart will make seed investments in startups, entrepreneurs and tech innovators who present unique, sustainable and tech-enabled solutions
Ninjacart launches $25Mn Agri Seed Fund to support agritech startups
Ninjacart launches $25Mn Agri Seed Fund to support agritech startups (Photo: Thirukumaran Nagarajan, Co-founder & CEO, Ninjacart)

In order to support emerging and new-age tech startups in the agriculture sector, Ninjacart, India’s leading agri-platform which leverages technology to organise the agriculture ecosystem, has launched an Agri Seed Fund – a $25 million fund. With an aim to boost tech innovation and accelerate disruption, Ninjacart will make seed investments in startups, entrepreneurs and tech innovators who present unique, sustainable and tech-enabled solutions. In addition, Ninjacart will invest in teams that have great tech abilities but may lack a solution or an idea at the moment. The announcement comes as part of the agritech giant’s larger effort to accelerate the advancement of the agricultural landscape.

As a pioneer for over the last 6 years, Ninjacart has been instrumental in standardising the agriculture supply chain in India by utilising its extensive tech expertise. The capital infusion is intended to serve as a strong push for innovative ideas and company models that aim to solve high-priority problems in the global agricultural ecosystem. Along with capital support, Ninjacart will also lend these budding startups access to the agri-platforms extensive technology infrastructure and data pools as well as growth-stage advisory support. 

Underlining the launch of the seed fund, Thirukumaran Nagarajan, Co-founder and CEO, Ninjacart said, “Ninjacart has come a long way and now we wish to give back to the system by investing in new ideas and teams that are working hard to bring about change. As a company, it has always been our ambition to strengthen the global agricultural ecosystem and are eager to empower tomorrow’s leaders. By assisting the next generation of entrepreneurs and small businesses it is our endeavour to grow together, building a future that is sustainable and built on a strong foundation of productive collaboration.” 

“Joining forces with Ninjacart will open windows for emerging enterprises allowing them to access valuable data, supply chain infrastructure, technology, farmers, and existing partners. The startups will be introduced to VCs (venture capitals), angel investors and incubators. The procedure would be simple, allowing early-stage entrepreneurs to turn their concepts into concrete action on the ground,” he added.

The company is further aiming to invest in state-of-the-art technology in its own operations. Recent investments by Walmart and Flipkart have broadened the company’s goal of creating a digital agri-ecosystem, allowing all agri-players, including farmers, resellers, retailers, consumers, and supply chain participants to buy and sell fresh produce in a transparent manner.

Read more: Agri FinTech start-up, Unnati to partner with 10,000 FPOs by 2025

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