New Holland Agriculture, one of the leading agricultural equipment brands globally, has recently announced to export 600 tractors to Myanmar through the Agricultural Mechanisation Department (AMD) retail selling project initiated by Myanmar’s Ministry of Agriculture, Livestock and Irrigation (MOALI).
As many as 500 of these tractors are the 75 HP New Holland TT75, manufactured in the company’s Greater Noida plant in Uttar Pradesh. The other 100 tractors are 90 HP TD90 models from New Holland Agriculture’s plant in Turkey. To reach this important sales agreement with AMD, New Holland worked closely with Yangon-based Convenience Prosperity Co Ltd (CPCL), its authorised distributor in Myanmar since 2012, which is a wholly-owned subsidiary of Yoma Strategic Holdings.
Highlighting the deal, Gabriele Lucano, Country Head of CNH Industrial India, said, “We are proud to be a part of the Myanmar government’s commitment to promote agricultural mechanisation. The tractors we are supplying from our India plant will play a major role in modernising and upgrading farming practices in Myanmar.
CNH Industrial India, formerly known as New Holland Fiat India is a fully owned subsidiary of New Holland Agriculture in India.
“Here in India, New Holland has been changing the face of agriculture with a broad range of farm mechanisation equipment for the last two decades. Myanmar government’s farm mechanisation programme is a great step in boosting mechanisation.”
The goal of the AMD retail selling project is to enhance Myanmar’s crop production with mechanised farming. The New Holland brand enjoys global leadership in agriculture and farm mechanisation, and now the Indian operation is also spreading its wings beyond geographical boundaries under the ‘Make in India’ banner and contributing to the transformation of agriculture in neighbouring countries.
New Holland Agriculture is one of Myanmar’s top-three tractor retailers by volume and the country is now the biggest market for New Holland tractors in South East Asia. New Holland’s distributor, CPCL strengthened its presence in Myanmar last year by increasing the number of branches from four to 14, ensuring after-sales support in every major farming region in the country.
General-purpose TT75 provides great value and meets differing demands. The Greater Noida plant, built on the lines of New Holland’s international facilities, was the first in India to receive ISO 9,000 certification for quality and follows world class manufacturing practices. With state-of-the-art machines and processes to consistently maintain the highest standards, this plant has won many international awards for quality and manufacturing excellence. It has the capacity to produce 60,000 tractors annually for sale in Africa, Australia, Caucasus countries, the Middle East, North America and South East Asia.
Made at the Greater Noida plant, the TT Series general-purpose tractors – available in 55 HP and 75 HP variants – are a popular choice as they provide a combination of power and fuel economy.
For ease of maintenance, the TT75 tractor has a one-piece rear-hinged hood and an engine bay which gives uncluttered access to components. Controls are within easy reach, the instrument cluster is easy to read, gear levers are side-located for to make shifting easy, and the sloping front hood and side-mounted exhaust ensure excellent visibility.