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NASSCOM Foundation, Google set up call centre to scale rural women entrepreneurs

In the beginning, 20,000 rural women entrepreneurs in six states will be served by the programme
NASSCOM Foundation, Google set up call centre to scale rural women entrepreneurs
NASSCOM Foundation, Google set up call centre to scale rural women entrepreneurs (Theme photo: EDII)

In order to assist women farmers in growing their businesses, NASSCOM Foundation and Google have established a call centre in partnership with a non-profit organisation, Indian Society of Agribusiness Professionals (ISAP).

“In the beginning, 20,000 rural women entrepreneurs in six states — Uttarakhand, Himachal Pradesh, Bihar, Uttar Pradesh, Rajasthan and Haryana —will be served by the programme, which is currently being run on a pilot basis,” Nidhi Bhasin, chief executive officer at NASSCOM Foundation said.

“Rural women entrepreneurs will be able to call DigiVaani and acquire information about the many programmes that are available to them that can help them scale up their businesses, whether it be a government programme or other information that can be helpful for them. Additionally, the call centre will actively contact rural women business owners whose data is made available to them,” Bhasin said.

Google has provided funding for the initiative and a decision to scale up DigiVaani will be made after a year of implementation. In order to connect with rural women entrepreneurs, we are collaborating with partners and letting them know about our services,” she further said.

With a combined workforce of 19, the ISAP offices in Delhi and Lucknow have established a DigiVaani call centre. “Google.org, the CSR arm of Google, has donated USD 500,000 to NASSCOM Foundation to support women entrepreneurs. We have come to the realisation that women’s entrepreneurship must become the next big step as women’s labour participation rates are declining,” Sapna Chadha, Vice President – Marketing, Google India & Southeast Asia said to the agencies.

According to a study done by Google and Bain Capital, women-owned businesses can provide more than 25 per cent of the workforce needed over the next 30 to 40 years.

Read more: 5 Startups using technology to revolutionise agriculture in India

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