Bangalore based Namdhari’s Group is all set to expand its footprint in Hyderabad. Over the next 24 months, the company plans to set up farming operations and a production facility in the city as well as set up around five Simpli Namdhari’s experience stores in Hyderabad. Simpli Namdhari’s is a 100 per cent vegetarian retailer in India with a source to fork concept. The Quick Service Restaurants (QSR) in Simpli Namdhari’s stores is the culmination of Namdhari’s seed-to-plate ideology, where delectable and wholesome delicacies are crafted with farm fresh produce and served with finesse. The company will also expand into dairy subscriptions and will set up stand-alone QSR food outlets in the city.
“We plan to expand our footprint in Hyderabad and concentrate on this city in a serious way with an investment of around 50 crore over the next 24 months. In support of this, we will be setting up growing facilities in Hyderabad. We are considering standalone food stores – Simpli Food Stores, which will serve healthy and tasty short eats and snacks to patrons. We are also planning dairy subscriptions for direct supply of high quality, single origin fresh A2 and organic milk and dairy products. We are very excited about our Hyderabad foray and having had a presence in the state in the form of our seeds division (Namdhari Seeds) and being one of the largest B2B suppliers for QSRs in Hyderabad we are not strangers to the Hyderabad market and are known to at least a section of that market. Our aim is to bring high quality produce to the general public through these initiatives.” Said, Gurmukh Roopra, CEO, Namdhari’s Group.
“We are a self-reliant corporate company; as in, we would like to set up our own production units and warehousing in cities where we expand to, in order to ensure that we remain credible, that we are still able to maintain our depth of products, maintain excellence, traceability and ensure that our products are truly residue free. Having our own production facility, we are able to exercise complete control on the entire value chain, offering the best of consumable products, groceries, fruits and vegetables, delicious delicacies and snacks, all under one roof.” Gurmukh added.
Namdhari’s started as a seed producer and distributor business to offer high quality, high-yield seeds that match international standards, and over the last three decades has grown to become a market leader in the sustainable farming, retail and food business. Today, Namdhari’s produce not just fruits, vegetables and staples, but also makes them available to people via large format retail stores, which include kitchens that craft signature delicacies for patrons. With careful and visionary investments in talent, acquisitions and focused strategies Namdhari’s is a significant player in quality seeds-international and domestic, fresh exports and a key player in servicing the entire spectrum of domestic customers from QSRs, HORECA, general trade, retail and exporters.
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