In order to reduce India’s dependence on imported edible oil, state owned National Agricultural Cooperative Marketing Federation of India (NAFED) recently launched ‘NAFED Fortified Rice Bran Oil’.
Rice bran oil has multiple health benefits, including lowering cholesterol level due to its low trans-fat content and high mono unsaturated and poly unsaturated fat contents. It also acts as a booster and reduces the risk of cancer due to the high amount of Vitamin E it contains. This oil is recommended by The American Heart Association and the World Health Organization (WHO) as one of the best substitutes for other edible oils. This edible oil from NAFED will be fortified and it will be ensured that it will contain additional nutrients and vitamins. According to the FSSAI, fortified oil can help a person fulfil 25-30% of the recommended dietary intake for vitamins A and D. NAFED Fortified Rice Bran Oil will be available at all NAFED stores and also on various online platforms.
Launching the edible oil through virtual programme, Sudhanshu Pandey, Secretary, Department of Food and Public Distribution, Government of India said, “This will provide opportunities for Indian edible oil manufacturers. This rice bran oil will be marketed by NAFED.
Arun Singhal, Chief Executive Officer, Food Safety and Standards Authority of India (FSSAI), Sanjeev Kumar Chaddha, Managing Director, NAFED and Atish Chandra, Chairman & Managing Director, Food Corporation of India (FCI) were also present on the launch.
Speaking on the occasion, CMD, FCI informed that recently a MoU had been signed between NAFED and FCI for the production and marketing of fortified rice kernel.
Regarding this initiative, Sanjeev Kumar Chaddha, Managing Director, NAFED said that this initiative would provide easy access to NAFED branded high quality rice bran oil, which would also give a boost to the indigenous oil manufacturing industry.
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