After the success of Mishti Doi across India, dairy major Mother Dairy has launched yet another product for customers. Aam Doi is a product developed as a result of consumer understanding. It combines the flavours of Mishti Doi with taste of luscious mangoes.
Speaking at the launch, Subhashis Basu, Business Head – Dairy Products of Mother Dairy Fruit & Vegetable, said, “Mango has been the pride of Indian fruits relished by all age groups and it also goes well with the traditional Mishti Doi. So we thought there is no better way to enjoy two classic traditional Indian favourites than by combining them together. The challenge for us was to create a product with an authentic taste and consistency and I must say that we have been able to do both with this one of its kind innovation.”
“Aam Doi has been developed keeping in mind the Bengali taste and their love for food. It has been specially launched in West Bengal ahead of any other part of the country. I am sure our new innovation will be loved and well received by our consumers”, he further added.
Additionally, the company will soon be launching Sweet Lassi & Masala Lassi in cup packs.