The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49 per cent over last year, says a report by Internet and Mobile Association of India (IAMAI) and IMRB.
While the urban user base expanded almost 40 per cent until October, growth in rural India was 77 per cent. Mobile phones were the main driver of growth in rural areas, where active mobile Internet users are expected to reach 87 million by December and 109 million by June, according to the report.
"To tap such a huge rural base of potential mobile Internet users, digital has to be the core of any company’s strategy. The data usage is poised to increase to an unprecedented level and the digitally enabled sectors are up for steep growth in the coming five years," said the report.
In urban areas, online communication continued to be the primary purpose for accessing the Internet, followed by social networking and entertainment. In rural areas, entertainment and social networking led the usage categories.