In order to strengthen its presence in the rural markets, Mahindra & Mahindra has recently partnered with CSC Grameen eStore, a Government of India initiative. As a part of this association, the CSC Village Level Entrepreneur (VLE) network will serve as M&M touchpoints in over 700,000 villages across India, further aiding and simplifying the process of enquiries and purchases. Customers can visit their nearest CSC VLE store to make an enquiry about select Mahindra vehicles, namely, Bolero, Bolero Neo, Scorpio, XUV 300, Marazzo, Bolero Pickup and Bolero Maxi Truck. This will be processed digitally by the VLE to facilitate information, test drive and/or delivery by an authorised Mahindra dealer.
Mahindra is increasingly focusing on digital solutions and is confident that the availability of skilled VLEs will provide the desired convenience and comfort to customers in rural India and will make the purchase process more effective.
The partnership will harness the digital platform of CSC Grameen eStore to facilitate Mahindra vehicle enquiries and real-time online lead transfer to M&M from deep rural pockets. Using CSC’s path-breaking digital tools, the Village Level Entrepreneurs (VLEs) would explain product features to customers and share the purchase intent with M&M for further action by authorised Mahindra dealers.
Mahindra Group, a leading multinational federation of companies, enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor manufacturing company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.
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