MilkLane, a Bangalore based dairy startup incubated by Pioneering Ventures, has forayed into cattle feed business with the launch of a new brand with two variants called ‘Aayush Max’ and ‘Aayush Rich’. With the decision, the company aims to improve health of the cattle, quality and productivity of the milk through high-quality cattle feed.
The cattle feed, with a balanced source of essential nutrients, benefits both farmers and end consumers. The product improves animal health and milk production ensuring enhanced income for the farmers, while driving corrective interventions for safe and toxin-free milk for the consumers.
During a pilot phase for six months, the product was given to 500 farmers in Krishnagiri (Tamil Nadu) and administered on 1,000 cows to improve their health conditions and to increase milk productivity as well as the quality. Post the pilot, the company proceeded with the commercial launch in the open market in Tamil Nadu, which will be followed by other states in Southern India.
Gaurav Haran, CEO, MilkLane, said, “Our entry into the cattle feed business has come up at the right time when the government is committed towards the dairy-sector. In the recent union budget, it has been proposed to create infrastructure for cattle feed management and milk procurement, thereby facilitating private players to support farmers. Having said that, we are also exploring other opportunities to strengthen our farm-to-fork value chain and further build on our current strong association with the farmers.”
The Indian farmers need to be trained about the nutrition-deficiency in cattle feed which is affecting the economics of dairy farms badly. Also, the presence of toxins in feed can end up in milk as well. Hence, MilkLane goes a step further by educating farmers on best dairy practices and provides them with a holistic extension service, which includes veterinary services, nutrition and preventive care, facilitating finance and insurance services.
Dr. Ashok Modgil, Head – Operations at MilkLane, said, “Lack of hygienic fodder can lead to Aflatoxicosis, a condition caused by prolonged feeding of mould infested fodder. This can cause liver disease, slower weight gain and impaired lactation cycle in dairy cattle, ultimately impacting the quality of milk. Hence, we have rolled out a high-quality nutrition-balanced cattle feed, which is free from toxin, to mitigate the risks arising out of poor-quality feeding.”