Microsoft Devices Group has launched its most affordable Internet-ready phone, Nokia 215. The phone is designed to connect and introduce first-time mobile phone buyers to the Internet and digital experiences. Priced at USD 29, approx Rs 1800, it is available in both single as well as dual-SIM models.
The phone will be rolled out first in the Middle East, Africa, Asia and Europe soon.
Considering the affordability of the product, it is believed that Microsoft will soon try to revive its once dominating position in India’s rural markets. Rural India’s tele-density stands at 39 percent. Telecom operators are planning to take it to 70 percent by 2017 and 100 percent by 2020, and the plan has already excited many companies.
"With our ultra-affordable mobile phones and digital services, we see an inspiring opportunity to connect the next billion people to the Internet for the first time," said Jo Harlow, corporate vice president of Microsoft Devices Group. "The Nokia 215 is perfect for people looking for their first mobile device, or those wanting to upgrade to enjoy affordable digital and social media services, like Facebook and Messenger," he further added.
The Nokia 215 will allow people to access Web content and digital services, and enable to enjoy online experiences via Opera Mini browser, Bing search, MSN Weather, Twitter and Facebook.