In an effort to create innovative platform for the industry, MART is going to organise Rural Conclave 2015 on ‘Business Model Innovation In BoP’ on November 25 in New Delhi.
The Conclave will discuss on paradigm shift for business model innovation, a shift from thinking from fortune at the bottom of the pyramid (BoP) to fortune with the bottom of the pyramid. It will sensitise about the business solutions in emerging markets and will further have deliberations on the strategic know-how about product innovation for rural India.
Speaking on the product design for rural consumers, Pradeep Kashyap, CEO, MART, says, “Usability and human factors engineering will play a big role in product design, because ease of use is key if you want to impact outcomes, especially when there is a paucity of trained personnel”.
Further, the policymakers in the Conclave are expected to highlight the innovation environment in India, innovation for the masses, thoughts of government on promoting innovation at BoP along with Startup innovation Culture.
On the other hand, the industry experts from the fast moving consumer goods (FMCG) and consumer durables will share their success stories in rural markets, highlight the challenges and opportunities in penetrating in the rural areas.
Apart from the MART CEO; Arun Maira, former member, Planning Commission; Som Mittal, former president NASSCOM; Ravi Kaushik, Director – Healthcare Innovation, Baxter International; Ashok Bharadwaj of JSW Steel; Shyam Rajan of GE Healthcare; Tanmay Vats of Pepsico India; Imamus Sultan, MD, Grameen Kalyan; Rohtash Mal, MD, EM3 Agriservices and Rishikesha Krishnan, Director, IIM Indore are expected to attend and share their views in the Conclave.
Approximately, 100 industry leaders are expected from corporate and development sector to attend this conference.