Makhteshim-Agan India, crop protection solutions provider, has unveiled its new name and brand ADAMA.
As per a company release , ADAMA India Private Limited is the Indian entity of ADAMA Agricultural Solutions Ltd, a world leader in farmer-centric agricultural solutions, formerly known as Makhteshim-Agan Industries.
It further adds that the move to change its name and brand is part of ADAMA’s global move to unify more than 40 brands spread across the globe into one single name – ADAMA.
As the word Adama means "earth" in Hebrew, the essential element of farming, and represents the company’s commitment to advancing agriculture in its markets around the world.
The company has completed its new brand introduction in 49 countries, India being the 50th.