BFSI

Mahindra Rural Housing Finance partners with Vymo for digitising its distribution operations

Mahindra Rural Housing Finance provides home loans to customers in smaller towns and in rural India. Vymo will help its team to provide a better and faster service to its customers
Mahindra Rural Housing Finance partners with Vymo for digitising its distribution operations
Mahindra Rural Housing Finance partners with Vymo for digitising its distribution operations

Vymo, the sales acceleration platform of choice for leading financial institutions, announced that it has partnered with Mahindra Rural Housing Finance, the largest home finance company serving rural India, to deploy a cloud-based sales and distribution management platform. Vymo LeadEx, the solution will be used by over 10,000 front-line agents and managers across India to improve customer on-boarding speed and experience. 

LeadEx eliminates the need for users to update their sales and engagement activities every day using legacy systems. With the Vymo LeadEx, new prospect customers are assigned to the best-suited branch managers automatically in real-time, customer verification and on-boarding is fully digitised to reduce turnaround times, managers and sales leaders get a 360-degree view of their teams’ activities and can thus plan bespoke training programmes.

“Mahindra Rural Housing Finance provides home loans to customers in smaller (category three and four) towns and rural India. Vymo will help our team of 10,000 people provide even better and faster service to our customers. We anticipate a substantial increase in productivity and superior customer satisfaction. I would like to thank the Vymo team for their focussed and responsive approach to completing this project,” said Anuj Mehra, Managing Director – Mahindra Rural Housing Finance.

Highlighting the collaboration, Rajesh Sabhlok, Managing Director – Asia Pacific, Vymo said, “We are proud to partner with Mahindra Rural Housing Finance for proving best-in-class digital capabilities and functional expertise to front-line agents to not only continue engaging with customer and prospects, but also make credit access more affordable and convenient in rural India.”

According to Vymo, in Asia Pacific, Vymo’s lending and collections suite was selected after an exhaustive study of sales productivity solutions by FE Credit, one of the largest lending and collections organisations in Vietnam with over 50 per cent market share. Within a year of being deployed, the time taken to disburse a loan to a customer has reduced by 64 per cent. 

Read more: Bank of Baroda ties up with PayPoint India to expand into rural markets

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