Mahindra & Mahindra Financial Services (Mahindra Finance), part of the Mahindra Group, unveiled the brand logo for ‘Quiklyz’ – its leasing and subscription business. The company had announced the brand name ‘Quiklyz’ last month, denoting the changing mindset on mobility, especially with millennial-minded consumers and new-age corporates.
The emblem in the logo is Q for Quiklyz, bringing the brand name to the forefront thereby increasing brand recall. Spokes have been added to the ‘Q’ which makes it look like a steering wheel that cues the category. The logo expresses that the consumer is in the driver’s seat, giving them the power to drive their path towards a new experience.
Speaking on the release of the logo of Quiklyz, Turra Mohammed, SVP & Head, Leasing & Subscription, Mahindra Finance said, “Quiklyz as an offering has been conceived keeping in mind the millennial mindset consumer and new-age corporates who prefer experiences over the hassles of ownership. As a brand, it is reflective of the changing consumer belief – that new is better and simple is smart. Being a digital born brand, convenience, agility and responsiveness are embedded into its DNA”.
The brand identity has been designed to reflect all of the above traits. The wordmark is deliberately written in lowercase – to exude a casual and approachable vibe, welcoming and encouraging all to explore the offering like never before.
The defining colour is a calming yet vibrant blue with a gradient that suggests dynamism and adaptiveness – in line with the offering that is relevant, flexible, agile and responsive. Blue is also a universal colour for trust and stability – qualities that customers can come to expect from Quiklyz.
The name ‘Quiklyz’ denotes an aspirational mindset of ensuring hassle-free vehicle usership to its consumers. The objective for ‘Quiklyz’ is to build a nimble model with very high asset quality. This also gives the brand a springboard to launch similar products in semi-urban and rural markets in times to come.
Mahindra Finance and Mahindra Group ecosystems would give an edge to ‘Quiklyz’ with the business utilising all common infrastructure of Mahindra Finance.
Mahindra & Mahindra Financial Services (Mahindra Finance) is one of India’s leading non-banking finance companies. Focused on the rural and semi-urban markets, the company has over 7.3 million customers and has an AUM of over US$ 11 billion. The company is a leading vehicle and tractor financier, provides loans to SMEs and also offers fixed deposits. The company has 1,388 offices and reaches out to customers spread over 380,000 villages and 7,000 towns across India.
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