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Mahindra Electric partners with CSC to promote electric vehicles in rural markets

In the past, many brands have successfully partnered with CSCs such as HDFC Bank, Renault India, Tata Motors, Liberty General Insurance and many others for catering to the emerging rural markets
Mahindra Electric partners with CSC to promote electric vehicles in rural markets
Mahindra Electric partners with CSC to promote electric vehicles in rural markets

Mahindra Electric Mobility (MEML) has partnered with Common Service Centres (CSC), a nationwide network of digital services present at the gram panchayat level, to promote adoption of electric vehicles.

Through this association with CSC, MEML will offer its range of electric vehicles like Treo and Alfa to aspiring customers in the rural markets.

Underlining the partnership, Suman Mishra, CEO, Mahindra Electric Mobility said in a statement, “Such tie-ups can provide gainful employment opportunities for the educated youth in India to earn a proud livelihood.”

The earning ability with Mahindra electric three-wheelers is quite high while the maintenance is the lowest when compared to conventional fuel vehicles and the benefit to the environment is significant.

“This tie-up will help us to penetrate rural markets and propagate the use of electric vehicles, thereby helping India achieve its EV mission quicker,” Mishra said.

CSC appoints Village Level Entrepreneurs (VLEs) to facilitate a smoother operation and they form the connection between customers and original equipment manufacturers (OEMs). VLEs spread awareness of the government initiatives in villages.

MEML said currently, there are more than 4.7 lakh VLEs across India while the number of CSCs is 4.5 lakh. The rural e-mobility programme was kickstarted last year by CSC to promote electric vehicles and electric charging infrastructure.

In the past, many brands have successfully partnered with CSCs such as HDFC Bank, Renault India, Tata Motors, Liberty General Insurance and many other organisations for catering to the emerging rural markets. Click here to read the CSC stories.

Read more: Tata Motors partners with CSCs to strengthen rural outreach

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