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Liberty General Insurance partners with CSC e-Governance Services to expand rural reach

Through the agreement Liberty will further strengthen its presence in rural markets across India by selling its insurance products through the CSC network
Liberty General Insurance partners with CSC e-Governance Services to expand rural reach
Liberty General Insurance partners with CSC e-Governance Services to expand rural reach

Liberty General Insurance, one of the fastest-growing General Insurance companies in India has entered into a partnership with CSC e-Governance Services India under the Ministry of Electronics and Information Technology (MeitY), Government of India. Through this agreement, Liberty will further strengthen its presence in rural markets across India by selling its insurance products through the CSC network. Initially, the company will offer motor insurance products – two-wheeler, private car and commercial vehicle to the customers.

In a formal ceremony held in New Delhi on Thursday, Amit Jain, President, Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance and Sanjay Kumar Rakesh, Chief Executive Officer, CSC e-Governance Services India signed and exchanged the agreement.

Elaborating the partnership, Amit Jain, President, Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance said, “Liberty has always been a front-runner in identifying opportunities in extending insurance benefits to the masses. As one of the leading companies in the Indian insurance sector, we are committed to the vision of maximising financial inclusion. We will focus on reaching out and empowering channels operating out of remote locations with an understanding of various insurance products. Our strategy is to improve the access to insurance products for rural India through awareness creation, technology leverage, product innovation.”

Speaking on the development, Sanjay Kumar Rakesh, Chief Executive Officer, CSC e-Governance Services India said, “Our partnership with Liberty General Insurance will empower the Village Level Entrepreneurs (VLEs) through new skills and knowledge of products and services while expanding the agenda of financial inclusion catering to rural customers. Moreover, with the last mile network of 4.2 lakh, of which 2.74 lakh are in gram panchayats, the presence of CSC in the remotest corner of the country brings huge potential and opportunity to act as one of the biggest distribution channels for the insurance companies such as Liberty General Insurance in India.”
 
Liberty General Insurance (LGI) offers health and personal accident insurance, car and two-wheeler insurance, employee compensation insurance, commercial insurance, fire and engineering insurance, marine insurance and other miscellaneous insurance products in India.

How do Common Service Centres make difference in rural India?

Common Service Centres (CSCs) scheme is one of the key enablers of the Digital India programme. CSCs are the access points for e-delivery of G2C, education, healthcare, agriculture and financial services to villages in India, thereby contributing to a digitally and financially inclusive society. CSCs are more than just service delivery points in rural India. They are positioned as change agents, promoting rural entrepreneurship and building rural capacities and livelihoods. It is a pan-India network catering to the regional, geographic, linguistic and cultural diversity of the country, thus enabling the Government’s mandate of a socially, financially and digitally inclusive society.

Read more: NABFOUNDATION partners with Innoterra to reach 100,000 farmers in 2 years

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