KVK Baramati onboards GROWiT as technology partner for protective farming

Under the partnership, GROWiT will receive input on technical aspects of farming and improve its products while Baramati KVK will gain access to GROWiT products for use in research
KVK Baramati onboards GROWiT as technology partner for protective farming
KVK Baramati onboards GROWiT as technology partner for protective farming

GROWiT, India’s leading Direct-to-Farmer (D2F) protective farming manufacturer, has formed a technology partnership with Baramati Krishi Vigyan Kendra (KVK). The Surat-based company will receive input on technical aspects of farming, improve its products and remain ahead of the competition, making this development a milestone.

Similarly, the Baramati KVK, one of India’s largest and most advanced farm science centres, will gain access to GROWiT products for use in research. The access is applicable even if the KVK is conducting trials of different companies’ seeds and fertilisers. It will not only assist KVK in making its R&D more sustainable, but it will also assist the centre in increasing yields and providing the best results to farmers.

Overall, the results of R&D conducted with this alliance will benefit the entire Indian agriculture sector. It will also increase the trust of farmers and other stakeholders in the notion of protective farming. Furthermore, KVK students will have the opportunity to learn first-hand about protective farming and the application of related technology.

Explaining the partnership, Saurabh Agarwal, Director and CEO of GROWiT said, “We started GROWiT to educate more farmers about the advantages of protective farming. Our alliance with Baramati KVK will help increase farmers’ and franchise owners’ trust in our model and in the products we supply them.”

Speaking on the collaboration, a senior official in the KVK said, “We are pleased to be associated with GROWiT. The collaboration is done to spread awareness about protective farming and other sustainable farming techniques. With GROWiT on board, we would not only be able to increase our productivity but also make our R&D activities more viable.”

The partnership with KVK Baramati will give GROWiT instant access to about 400–500 farmers who walk in daily at the centre to learn more about farming techniques and recent agronomic developments. The centre also conducts a variety of events regularly. It will give the company plenty of opportunities to meet farmers and village sarpanches and further spread awareness about the benefits of their products and protective farming techniques.

GROWiT has multiple such collaborations in the pipeline, and it hopes to continue bringing more value to the Indian agriculture sector.

Present in every district in the country, Krishi Vigyan Kendras are the district-level extension centres of agricultural research, taking agricultural research conducted in ICAR institutes and agricultural universities in the country.

KVK Baramati, located near Pune in Maharashtra, conducts multiple research and development activities on crops for the benefit of farmers. Baramati KVK has multiple tie-ups with companies from Europe, Israel and the USA for various trials in India and study results based on Indian farming practices.

Read more: Ayekart, CAVS join hands to streamline tribal farmers’ value chain is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.

The Changing Face of Rural India