Adopting user behaviour, Krishify, a social network and commerce platform for farmers has introduced a voice search feature to help farmers easily search for relevant topics on its social network. The voice search function will largely aid farmers in eradicating any language or communication barriers and making it simpler to look for any information using their own voice. According to a recent GroupM report, voice search has increased by 270 per cent in India.
Over the years, Krishify has created the largest digital network in the agriculture space by onboarding a growing community of more than 9 million farmers as well as hundreds of businesses, SMEs, retailers, and distributors on its network.
By enabling farmers to quickly search for any relevant topic that relates to agriculture, such as information on mandi prices, government programmes, animal husbandry, sustainable farming practices, and other related activities, the newly integrated voice search is a feature that will improve the user experience on Krishify’s social network. Farmers are welcome to ask any questions regarding crop protection, agricultural production and details on tractors, machinery, and other farm equipment.
Explaining the new feature, Avinash Kumar, Chief Operating Officer, Krishify said, “With each passing day, consumers’ attention is shifting from text to speech. People naturally prefer to speak to one another than typing or clicking. Additionally, as our data reveals, voice search has a high utilitarian purpose in rural India.”
Speaking on the launch, Manish Agrawal, Chief Technology Officer, Krishify said, “The user behaviour and interactions that revealed an inherent need for and reliance on speech as a mode of communication intrigued us to offer voice search. We found that 54 per cent of farmers on our platform use speech-to-text transcription rather than inputting comments in the comments section. This helped us make a choice based on data and deploy this new functionality.”
RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.